The idea for this collaboration was born when the Brussels brand Reboot contacted us by email.
Reboot, a young brand created in 2018, was founded by Eve and Axel, two talented designers. Their creative credo is definitely anchored in the era of
time : recycle, reuse, transform.
We were immediately seduced by the aesthetics of their shoes, not only for the uniqueness of each pair since they recover old shoes (their stock is very random depending on what they find) but also for the originality of designs.
We therefore suggested that they do a shoot to showcase their unique shoes. Telling a story, imagining a universe around their products was a real pleasure.
Single model Lavette
Unique Magic Carpet model (sold)
Here are excerpts from the moodboard we designed, and which guided us throughout the construction of this project :
We designed the moodboard by working on the accumulation and the outbidding of patterns and materials. We wanted to reflect a colorful, orientalist atmosphere, bazaar, market, rich in details.
All the general artistic direction, the stylistic direction as well as the installation of the decorations were carried out by us.
We have entrusted the photographic direction to the artist Lilian Hardouineau , director and photographer. His way of working on perspectives and the positioning of the characters was totally what we were looking for.
New French Touch Collection by Femme d'Interieur, inspired and created from tablecloths and napkins.
To help us tell this story, we wanted to call on the clothing and accessories brand Femme d'Intérieur (see above), founded by Aline Pérot in 2013. All of her pieces are entirely created from mottled fabrics, which allows him to give a second life to these fabrics by transforming them into unique works.
We immediately knew that the association of these two labels was going to be a success, so much their worlds corresponded in all the forms, as well in the esthetics as in the approach of the diversion. These objects, denatured from their primary function, are reborn as "streetwearized" pieces
More information on :
Interior Woman
https://www.instagram.com/femmedinterieur/?hl=fr
https://www.femmedinterieur.com/
Reboot Shoes