H&M Close the Loop is the latest official clothing recycling advertising campaign. Describing a fashion with a libertarian and independent vision, governed by codes or not, produced by Max Vitali, with some guest stars such as Iggy Pop and Karley Sciortino . The objective of this campaign is to be able to collect bags of clothes against 5 € of purchases in order to recycle them later. This would reduce the impact of pollution linked to the clothing industry. An initiative that other industries could follow for example?

H&M Close the Loop is the last official campaign about recycling clothes . The video describe fashion vision of liberty and independent way, with rules or not, directed by Max Vitali, with some guests stars, like Iggy Pop or Karley Sciortono. The objective of this campaign is to collect clothes for 5 €. This initiative have a result to lower pollution on clothes industry. Maybe a good initiative than other industries could take example?

More information:

http://about.hm.com/fr/About/sustainability/commitments/reduce-waste/garment-collecting.html